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Collaboration was a key focus of the inaugural Africa Safer Gambling Week, which the AiA hosted last week.
Kesitilwe told iGB an important theme of the event was fostering year-round collaboration and turning conversations on safer gambling into practical measures.
“The initiative demonstrates that cooperation does not have to remain at the level of conference and policy discussion,” he said.
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Prior to announcing the Yahoo Finance accord last November, Polymarket and one of its rivals unveiled deals with Google Finance.
In January, Polymarket and Dow Jones announced an agreement that paved the way for event contract data to appear on various Dow Jones sites, including The Wall Street Journal. Dow Jones also owns Barron’s, Investor’s Business Daily and MarketWatch, among other media properties.
Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.
How to play Ellens Fortune
This reliance places many high-value players at risk of “silent churn”, where VIP players become inactive without warning, posing a significant challenge for operators.
The report, titled The State of VIP Operations, was compiled by The Playa in collaboration with Gaming Operations Academy and WarriorLab.
Conducted in 2026, it surveyed 70 professionals actively engaged in VIP management, including VIP account managers, heads of VIP and consultants, with 64% employed directly by gambling operators.